Roofers SEO By Locations:
The United Kingdom, Country in Europe – UK:
The United States, Country in North America – USA:
New York Roofers
New Jersey Roofers
Are you Roofers? Roofing contractors? Or Roofing marketers?
If yes, then you are the right place now!
Before choosing an SEO services for roofing website, you must read below!
If you search for local roofing businesses on Google and do not see your industry within the top few results, you are losing a lot of business.
Yes, 47% of users are most likely to choose among the top three results on Google.
If you want to bring a lot of traffic to your site and generate more revenue, you need to rank at the top.
And how can you reach the top of the search results for roofers?
The only answer is local SEO.
Yes, local SEO is the most influential factor in outranking your competitors in a particular area.
Having a website doesn’t help much in growing a business.
Every other roofing business in your locality has a website, but only a few of them rank at the top of the search results.
In 2010, ranking on Google was comparatively simple.
The landscape has changed drastically, and almost every business has a website and a marketing person to work its SEO.
In today’s time, customers decide on choosing a service by looking at its ranking, review, and overall presence on Google.
For roofers, having an SEO strategy is not a luxury anymore; it is essential to marketing your business.
Even Google admits that SEO is the best way to reach potential customers and increase conversion rate.
What Is Roofer SEO?
Roofer SEO is optimizing a roofing business website to rank on search results.
Ranking high on the search engines helps you find new customers and generate more revenue.
SEO optimization increases both traditional organic search ranking and the map pack ranking.
SEO optimization comes with on-page SEO, off-page SEO, link building, keyword arrangements, and more.
Why is Roofing SEO The Most Important?
- Discovery: SEO helps your local customers find you quickly with all your information.
- Reputation: Ranking high directly impacts your brand reputation, and people tend to trust you more.
- Consideration: Most users choose from the top rankings, so if you rank low on search results, customers will not consider choosing you.
- Communication: Local customers get to contact you quickly through search engines.
- Growth: Search ranking enables you to generate more customers and your business to grow.
- Why SEO Became Essential for Roofing Companies?
Hubspot.com says almost 97% of prospects learn about local businesses from the internet.
As a roofing business, it is vital to have a strong internet presence to be found by your potential customers.
Even if your local people know about your business, they will probably check your online presence before choosing you.
SEO not only brings new customers to you but also helps to impress the existing ones.
Roofing Local SEO vs. General SEO?
Roofing Local SEO needs unique optimization, and you cannot treat it like general SEO.
Unlike general SEO, roofing SEO appeals to local customers with a specific need.
For a strong roofing SEO strategy, you need to have a custom website design, keyword research, quality content, Google Map, and Google My Business integration.
Why is Roofer SEO Different?
Many roofing businesses make SEO strategies to target the whole population of a country.
So, they end up competing with a massive number of businesses.
Some roofers make the mistake of targeting brand industry keywords which generally take years to rank.
Local SEO for roofers ensures how you can generate more traffic from your area within a short period.
Therefore, roofer SEO focuses on local map pack ranking, Google My Business profile, customer reviews, and more.
11 Common Local SEO Mistakes for Roofing Companies in 2021
Here are 11 common mistakes that most people make while making local SEO strategies.
Keep these points in mind so that you do not end up making the same mistakes.
If you find that you have already made any of these mistakes, do not panic. You can quickly fix these.
So, let’s see what the don’ts are that you need to keep in mind.
1. No Google My Business Profile
If you search for “roofers nearby,” you will see a map section with roofing businesses close to your location on Google.
You will also see details of each business-like business hours, address, phone number, images, etc., mentioned.
These rankings are not website rankings, but these are the profiles of those businesses on Google My Business.
So, you realize how helpful it is to have a Google My Business account.
You can create your Google My Business account for free within just 20 mins.
Click here to set up your Google My Business account now!
Don’t forget to check the last point that explains how you can verify your Business Listings account.
2. Duplicate Listings
Google hates duplicity, so if you have duplicate Google My Business accounts, you will be badly affected.
Duplicate listing is when your Google My Business profile appears more than once in the search results.
Duplicate listing hampers the customers’ experience and also wastes Google’s resources.
One business should have only one Google My Business account.
If you have more than one Google My Business profile, contact Google today and get the duplicate accounts removed.
You can use Moz Local Tool to check if there are any duplicate listings for your business.
3. Missing Relevant Categories
Most common and biggest mistakes is missing the relevant categories on Google My Business profile.
Always remember the more categories you add, the better it is for you.
But it would help if you made sure all the categories you are adding are relevant to your business.
Adding irrelevant categories is against Google’s policies, so be very careful while selecting the categories.
Check out the Big List to find all the categories that are relevant to your business.
You can also review the categories that your competitors are using.
4. Missing Contact Information on Your Website
Your contact information, such as name, address, phone number, plays a significant role in getting the traffic to your site.
Make sure you have the same contact information on your website contact page and Google My Business profile.
Google always makes sure that users get the correct information, so having different information can decrease your ranking.
It would help if you made sure the contact details on your website are in text format so Google can easily read them and verify.
5. Inconsistent NAP Information Online
Your business Name, Address, and Phone number which is called NAP, must be carbon copy on every online platform.
In the last point, I discussed how it is essential to maintain the same information on your website and Google my business account.
But that is not the end.
You also need to ensure that all the business directories featuring your business are giving the same information.
Google compares your website information with the information of your business on other online platforms.
So, your business must have the same NAP on every webpage that has your contact details.
To check if there is any inconsistent NAP of your roofing business on the internet, you can again use Moz Local Search Tool.
You can type in your business name, and this tool will show you any conflicting information.
6. Missing Citations
Citation is nothing but any website mentioning your business NAP.
I have told you how important it is to keep the NAP consistent across all the online citations.
But that’s not all.
Missing citations can also affect your search ranking on Google.
You can use Moz Local Search Tool to check if there are citation opportunities that you are missing.
If you find any such opportunity, just add your business NAP to those websites.
7. No Customer Reviews
Getting positive reviews on your roofing business from your customers is not easy and takes time.
Receiving google reviews from the customer is struggling for new business.
You can ask customers to leave a review via phone, mail, or even in person.
Getting reviews via mail is the best one as it takes customers directly to the page and makes it easy for them.
Positive reviews can bring you many new customers, so the efforts you put into it are worth it.
8. Low Quality, Thin Website Content
Let’s talk about content.
Yes, content, too, can affect your Google My Business listing.
Your roofing business website plays a key role in ranking you for the local search results.
Websites with low-quality, thin content (less than 500 words) are more likely to have a lower rank on Google.
Google aims to provide the most relevant information to the users.
So, Google always prioritizes the contents that are high-quality and answer all the questions of the user.
Therefore, it is vital to review your contents and make sure they have at least 500 words.
9. No High-quality Relevant Links
Optimizing your Google My Business profile and adding citations is not enough to rank at the top search results.
Link building is an integral part of SEO, and Google has also started using links in their local search algorithm.
The best way to generate quality links is to create excellent contents that are worth linking.
Yes, it is not easy to get linked for content, but it can help you in the long run.
If you try shortcuts, it will not be beneficial for your business after a while.
You can also focus on getting your business listed on popular, relevant directories as they provide the foundation of links along with citations.
10. Ignoring Social Media
There is a debate ongoing among the SEO experts if social media can influence search ranking or not.
Whether you agree to it or not, you can’t deny that we live in the age of social media, and it can create a buzz like nothing else.
Social media gives you the exposure to create brand awareness for your business.
You can promote your content and reach out to your potential customers through social media.
Even if you don’t consider social media as the central part of your SEO work, you should not ignore it.
11. No Mobile-Optimized Website
The last but not the least mistake is not optimizing your website for mobile users.
People looking for a roofer are more likely to search it from their mobile as they can do it anytime, anywhere.
Even if the users are at home, they will mostly search from their mobile rather than computers.
Making your website mobile-friendly helps a lot in your local SEO strategy, so don’t forget to do it.
5 Simple Tips to Boost Your Local Roofing SEO
Here are 5 tips on making the search engines show your business whenever a local user searches for a roofer.
1. Choose Location-specific keywords
Location-specific keywords are beneficial in increasing the rank in local search results.
Google Keyword Planner and KeywordTool.io. are free tools that you can use to research these keywords.
But I will suggest you dig into the research as a user and find the terms you would use while searching for a roofer.
Make a list of those Location-specific terms like roof repair, roofers, roofing contractors, etc.
You have a list of terms related to your roofing business and try to add a location:
- Roof repair + [your local area]
Example: Roof repair in Lancaster, PA.
In this process, add your location name to every keyword and to other service terms that you provide.
2. Implement Keywords Throughout Your Roofing Website
Now that you have prepared a list of location-based keywords, you need to implement them throughout your website content.
You should also use those keywords in your social media posts.
Whenever prospects search for those terms, they will probably see your business at the top of the search results.
Use these keywords in every part of your content like introduction, heading, body to distribute them evenly.
3. Add Your Location-specific Keywords to Your Page Titles and Metadata
Adding location-specific roofing keywords to your webpage titles and metadata makes it easier for Google to identify them.
It is an excellent practice to add these terms to the title and metadata of your homepage, service pages, contact us page, and blog posts.
4. Use a Consistent Name, Address, and Phone Number
NAP plays a vital role in making your local SEO efforts successful.
As mentioned before, you should be consistent with your name, address, and phone number everywhere on the internet.
You can add the physical address of your business to the footer of your website so that Google can easily recognize the location.
To check if your business details are consistent and up to date using the Moz Local Search Tool.
If there is an issue, you will also be able to fix it with this tool from Moz.
5. Create a Google My Business Account
If you have not created a Google My Business account, consider making one help you in many ways.
Your Google My Business profile will help your website stand out in the Google search results.
Creating a Google My Business account is easy and free.
Google My Business will enable your roofing business to show up more frequently on Google search and Map.
According to Google’s latest algorithm update, local SEO plays a significant role in ranking higher in the local search results.
So, consider the above 5 tips to outrank your competitors in the local search results.
Bonus SEO Tips for Your Roofing Company
Here are some bonus tips on how you can increase the local search ranking:
- Build links to your website from other relevant reputed websites.
- Link your related blog posts and service pages internally.
- Mention your business locations on the contact page.
- Make sure to add business hours to both your website and Google My Business profile.
How Do SEO Services Help Roofers?
SEO services can help your roofing business grow like nothing else.
SEO enables your business to generate more visits to your website, Google My Business page, and business mentions on online directories.
Therefore, you will see an increasing amount of traffic and revenue.
As your roofing business will achieve a greater conversion rate, your brand will grow like never before.
And all these you can achieve without spending all your money on paid advertisements.
What Are the Main Elements of Roofing SEO?
SEO is not just a single work that you can complete and wait for the result.
Roofing SEO is an ongoing process that involves many tasks like keyword research, website design, on-page and off-page SEO, and more.
Google keeps updating its algorithm to improve its service.
So, you also need to update your SEO strategies consistently to rank high in the search results.
How to Generate Leads from Roofing SEO?
SEO was initially introduced to the roofing industry to generate leads.
Yes, today, the marketplace is crowded, and almost every roofing contractor has an SEO campaign.
But with a tool like Google Analytics, you can measure your success in real-time.
You can actively analyze what is working for your roofing business and what is not.
SEO helps roofer websites generate leads in the following ways:
- Search Result: The organic search results on the Google search page.
- Featured Snippet: The featured answer to the user’s query shows up at the top of the organic search results.
- Local Pack: The most popular and relevant 3 map listings appear at the top of local search results.
- Knowledge Graph: A profile featuring brand details that appears on the right side of organic results.
Is SEO Better Than PPC for Roofers?
PPC is the best to be visible to many customers, where SEO helps you bring visitors to your site the most.
PPC ads appear in the same manner as SEO, but SEO brings the quality traffic you need.
PPC and SEO work in different ways to increase your conversion rate.
It is advisable to combine PPC, SEO, and brand awareness into your marketing efforts to achieve the best result.
How to Optimize Roofers Website for Search?
Multiple SEO factors leave an impact on your search rankings.
Website design, schema tags, site speed, calls to action are the technical factors you should implement to get the best search result for your roofing website.
Let’s look at how these elements can make a difference in your ranking.
- Schema Markup: Schema markup is the string of data that helps Google know your webpage’s location, content topic, keywords, etc.
- Call to Actions: CTAs are an essential part of website design that enables the visitors to take action immediately.
- Site Speed: Users are mostly impatient, so the faster your website loads, the more satisfied Google will be with your site.
- User Experience: Time on site, bounce rate, etc., are the metrics that indicate the user’s experience on your site.
Website design plays a vital role in ranking your site at the top of search results.
Roofers often neglect the design part and lose out on rankings and traffic.
I have made website designs that specifically ensure that search engines can bring your site to relevant traffic.
How Do You Measure the Success of Your Roofing SEO Strategy?
Measuring success is crucial to know where you stand in the industry and improve your position.
If you are thinking of making an SEO strategy for your roofing business, then you should also check if your plan is working or not.
Before making SEO strategies, you should first set goals that you want to achieve through those strategies.
Then track your campaign’s success by using a reputed platform like Google Analytics.
You should not depend on one platform only; it is helpful to use another platform with Google analytics simultaneously.
I will recommend you MarketingCloudFX as it offers you insights into lead generation, tips on keywords selection, and ROI tracking.
But always remember that SEO is an ongoing process that takes time.
Unlike PPC, SEO doesn’t show you the results immediately.
But SEO gives huge returns that PPC can never provide, so make sure you give enough time for your campaign before it can flourish.
FAQs About SEO For Roofing Contractors
What Is Included in SEO Services for Roofing Companies?
In every SEO package, I include:
- A competitive analysis
- Website audit
- Website content optimization
- Local citation optimization (local SEO)
- GSC and analytics reporting
- Continual tracking your campaign
Should I Hire an SEO Expert/ Agency/ Firm for My Roofing Website?
An SEO agency can easily handle all the daily tasks of monitoring and analyzing ranking, traffic data, and all.
If you try to do all the SEO work by yourself, then you will not get the time to focus on other aspects of your business.
So, it is advisable to hire an SEO company or firm that can handle your SEO work.
Is Roofing SEO Marketer serves in my areas?
RSM is offering SEO only USA, UK, and Canadian roofers or roofing contractors in the following areas:
The United States and Canada –
- New York
- New Jersey
The United Kingdom –
How Much Do SEO Services Cost for Roofing Contractors?
The latest price range of SEO services is from $2,000/month to $10,000/month or more.
Before choosing an SEO service, first, check the return on marketing investment (ROMI).
I know investing even $2,000/month can be difficult for small businesses, but if you get 20,000/month as your ROMI, it’s worth the amount.
But if you outsourced, then you can save a massive amount of money, right?
The simple answer is wrong.
Many cheap SEO agencies can offer you $100 to $200 per month, but you can’t get satisfied with the result or ROI.
OR that might not be 100% whitehat SEO if they even say whitehat. Many of them do build PBN links that cause Google penalties in the future.
So, what to do as roofing contractors or companies?
Big SEO Agencies are charging from $2000/month (Higher price). Outsourced SEO agencies are offering from $100/month (Low quality work).
You can only find the individual SEO blogger who has their blog and agency, the actual expert, author, and writer.
You can find about them just by searching their name on Google as an identity; I’m not talking about hiring SEO freelancers from any freelancing website; 90% of SEO freelancer quality is the same as cheap price SEO agencies.
Yes, it is hard to find much easier such guy for roofing contractors,
You might try me (Digital Prasen) for your SEO services for roofing companies now!
Do it yourself SEO or Hire SEO freelancer who will work step by step as per my SEO and content marketing consultation and guideline lifetime FREE of cost for you!
If you hire me, you get what you pay for, or try my FREE SEO services for 1 keyword!
How Long Does SEO Take to Get Result for Roofing Company?
If you have hired the right SEO expert, then you can expect to see the results within 3-6 months for your roofing business.
In some industries, it takes almost up to a year to show the results.
Even if it takes a bit longer than usual, do not give up because once it starts showing results, it will be worth the while.
Is Digital Prasen (ME) Certified Google Partner?
How to Earn More Leads and Sales with Roofing SEO?
If you want to excel in the roofing business and want all the possible benefits, I can help you.
I want to use my expertise to market your roofing company in the best possible way.
I have 14 years of SEO experience, and with my personalized strategies, you will generate more traffic and revenue.
Is there any FREE SEO discount on SEO for Roofing Contractors or Companies?
Yes, you can get a 50% flat discount on any plan on my Roofing SEO services only for the location listed below:
The United States and Canada –
- New York
- New Jersey
The United Kingdom –