A person that wants to rule out in its content writing, it can only be possible with his kickass content, his strategies, planning, and how well he or she can stick to it. Content marketing is really a tough job and can be really rewarding if performed in the right way.
You must keep in mind, quality content is of great importance and one must never compromise on it. Careful analysis is equally important and you should follow a strategic plan for the creation of inbound content marketing. This is essential for all businesses as one has to focus equally on the keyword’s findings or research and its addition to the content.
Once you have benchmarked all your keyword ideas, the time comes for the creation of kickass content. You must be aware of how to use them for getting better rankings in search engines. You can find many of the website owners as well that publish quality content and keeps on adding epic posts on their blogs.
It takes a lot of time and effort for the creation of smart content but can be really attractive and pleasing if it catches the reader’s attention in the right way. To get started, there are some smart ways for keeping up with the trend. It includes,
Defining Target Audience:
You must define your target audience and then only start up your content creation on their basis. Decide on them so that you know where you have to focus in actual. This step is easy and it needs some time. Scroll your social media pages for getting the answer and don’t deviate from them.
Don’t try capturing everyone as this may result in poor results. Focus on the quality audience so that you can earn more shares, comments, and appreciation.
For example, you can see in the above picture there are different factors that need to be kept in mind while identifying and defining the target audience. Consider all of them as age, their interests, location, gender, occupation, income, and others.
Selection of Content-Format and Topic:
This is really very important as on this thing only everything depends. Take out your good time and plan on which topic you want to start jotting down the content. Collect ideas from different people, have a real-time conversation with clients, and make sure your content is related to potential customers.
Think of the ideas and content which can stand out in the market and can be helpful for all the readers. For example, buying guide is something valuable for the customers and attracts multiple numbers of readers. The delivery of helpful information in the right way is also important equally for quality content.
Planning of Content:
Moreover, while doing all these things, you should be clear enough as to whether you are going to outsource the content for your blogs or will be planning up in-house content. This depends on your resources and staff. If you are having a good marketing team, then you can have in-house content.
As you can see in the image above, on the left side there is only one man army, thus they can go for a third party for outsourcing content while on the right-hand side, there are three people in a team, they can plan their own content if they want because they have enough resources and manpower.
If you are the one who is not having many resources, then it is necessary for you to put in some of your hard efforts and try keeping your business in a good run and decide on outsourcing the content from a reputed third party. You can also hire an expert for turning your research into visual media like videos or infographics.
Implementation of Keyword Ideas:
Although when you have benchmarked your keyword ideas, make sure that you have selected the long-tail keywords.
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This shows the volumes and considered as cheap, easy to use, and quick for all. It is important to find the best SEO keywords for all. Look out for the associated keywords as per your topic.
You can make use of keyword search; ignore the ones which hold the score above 40. These keywords are really competitive in nature and one must spend long hours of research in finding them as this can only make good efforts for the true worth.
Analysis of Headlines:
The headlines are equally the most important thing for all blog posts and for kickass content. It has been reported that only 15 percent of the people that click on reading the posts, read them fully. Moreover, the articles with good headlines score a higher number of shares and clicks.
One must research what kind of content really works and how well it can appeal to the audience. If you are the one who is basically trying to impress a large audience, then the chances are better than an attractive headline can fetch better results.
In the above post, quality headlines are given to the posts. If in case, any person will search current political news, he or she will get all the latest posts that are having headlines with the synonyms of current or related words.
Search Engine Optimization:
As earlier said, this is really very important for all the content development strategies, its marketing, and promotion. For good content creation, make sure that your readers must see it for which it is developed. This can only make a first impression. As you want your brand or company to grow, make sure you optimize your content on search engines.
It should be easily found in the organic search and optimized well for great shareability so that people can stumble on it while checking out Facebook, Twitter, and more.
Similarly, a good headline and search engine optimization go hand in hand to be on top ranking of search engines. In the above image, you can see, the user has typed “SEO services reading”, all the posts that had this title and optimized content got first ranking but the most optimized and correctly used formatted content got the first ranking.
No matter, how great your keyword ideas or content strategies are, until and unless you will implement them in the right way with good and quality rated content, it will not help. So make sure you combine the keyword ideas with the high quality of content, filled with graphics and videos, attractive headlines, and get them optimized.
Focus on the target audience and work on them only for a great appreciation in the field of blogging and content marketing.
Prasenjit Dutta Chowdhury, Known as a @digitalprasen is a digital marketing expert, passionate about SEO & content marketing.
He is a SEO and Content Marketing Coach, Consultant, Blogger, Author and Expert for Roofers!
He has previously worked with 500+ B2B and B2C small businesses for their search engine marketing campaign to boost their online visibility through content marketing. He is always helping small business owners, newbie bloggers, content marketers, freelancers through FREE consultation about SEO, blogging, and content marketing.
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