In the past few years, the focus of marketers has shifted from a product-centric approach to customer-centric approach for marketing. Now customer retention and loyalty
Now customer retention and loyalty are more important than customer acquisitions. The entire buyer journey is more considerable than individual transactions. Therefore, marketers have to
Therefore, marketers have to re-examine the whole customer experiences. They are seeking to create more streamlined, personalized significant and sophisticated interaction to strengthen the client engagement, loyalty and ultimately profits.
Before getting involved in the discussion on five digital marketing trends, I would like to make one thing clear that to stay updated and understand what people are expecting from you.
Watch how people change their needs and in what way they express those needs, tweak your communication to resonate your brand.
Be inspired, steal some ideas swirling around you and integrate all these choices as possible potential opportunities in your marketing plans.
Give your audience knowledge and answers they are eagerly seeking by sharing stories in the voice of your brand. But don’t buy those trends.
This approach of digital marketing will make your marketing timeless. Years may go by, but your brand will be at the top of the mind.
So, my humble advice to you is to stay timeless. Watch trends like a meandering river of new ideas, but be quality be style because the style is something which is eternal as well as enduring.
Recommended: 19 Expert Predictions on Digital Marketing Trends in 2019
Quick Overview of Digital Marketing:
We are in the third quarter of 2017-18. Marketers have initiated planning of marketing strategy and budget of 2019. 2017 -18 was a fantastic year for online marketers, but this field is dominated by those who are capable of foresight a plan, anticipate changes and jump on the trends before competitors. Therefore, it is important to take notes of those trends and get prepare for them. You are not required to integrate all of them into your marketing plan, but awareness about their existence is important to remain competitive in the industry.
Everybody is talking about VR (Virtual Reality) or even AR (Augmented Reality). Even these two concepts are becoming a significant part of our digital marketing campaign, but I think we are still too far from seeing these two concepts in reality. Other than that immersive marketing, live video streaming, native advertisement and use of big data are few trends dominating the digital marketing industry in 2017-18.
To develop a top-notch digital marketing strategy for your business in 2019, go through the five trends explained here and incorporated them into your planning process. We will go through all the best strategies for acquiring leads, customer conversations, and engagement for your brand.
5 Upcoming Trends in Digital Marketing
1. The prominence of Mobile Phone and Other Smart Devices over Laptops
2017-18 was an era of laptops, desktops, and PCs. All these means were used for manipulation of computing or browsing experiences. Whereas, 2019 is considered as an age of smart appliances. These smart devices are full of the most recent technology features to help ordinary users and marketers to satisfy all the digital requirements with one gadget.
It is considered that there will be the complete dominance of smartphones over laptops for making money or for generating online traffic. Our forecasting for the year 2019 not only includes the dominance of smart devices and smartphones, but it is also predicted that the usage of specialized mobile apps will shoot up in the coming years. People love to use the internet on their smartphones. This trend is influencing brands to introduce downloadable mobile apps for their sites. It will not only enhance the user interest in Application usage, but it will also help marketers to be the number one highly preferable choice of the potential as well as targeted customers.
2. The significance of High-Quality Content Boosts
Certainly, this year content marketing is on the rise. High-quality content is the core focus of marketers. To devise a particular marketing plan and to run hand in hand with important goals, a personalized experience for every customer is important. The most efficient way to personalize customer experiences is to share high-quality customer-centric personalized content with them. It is important to drift away from traditional static content and try to share dynamically rich content with your clients. The best way to do so is to create a dynamic website, a smart marketing automation plan to deliver top-quality content to clients. It will create a unique brand experience for the custom tailoring to their needs and preferences.
Just imagine a new visitor navigates your website. The message you want to communicate with that particular customer is different from the message or content running on the site for existing customers. For that new visitor, a standard message with a ready-made snapshot of your offerings and a chunk of engaging content would be useful. In the case of a current customer, you can send an individualized message about their needs, it will help in retaining and pulling them back to acquire new products being offered by you.
3. Promising Improvement in Video Advertisements
In 2018 all the exciting and informative things will be online. A couple of kittens playing, a baby laughing or a top commercial featuring a traditional model, there is always a visual medium to market all of them. The video advertisement is getting popularity just because there is a deeper level of acceptance and attachment among consumers for that. Usage of visually rich and interactive content depicts proper message and story in the field of digital marketing. Now brands are capitalizing on the introduction of highly engaging videos on different social media platforms. Moreover seizing this opportunity means you are differentiating your brand from competitors.
Recent stats suggest users are spending more time on their smartphones and video advertisement is gaining popularity among them. According to a reliable source, YouTube register 18 or more than 18 years old audiences during peak TV hours. Recently Facebook revealed out of 1.65 billion active users approximately 8 billion spend time watching videos each day. According to another research, visual on-screen elements account for deeper attachment between customers and brands than anything else. The massive popularity and the trend promoting high-quality video content is going to soar high in the future.
4. The Rise of Social Media Platforms
A great increase in the usage of social media for promoting things over the internet has been reported in 2017-18. It is also forecasted that this scale will skyrocket for sure in the upcoming years. Most of the time, highly reputed as well as small or medium-sized organizations utilize social media platforms such as Facebook, Twitter, and LinkedIn, etc. for branding and promotion. Most companies use social channels for the promotion of their own as well as client’s business websites, products, and services. The general public and firms also use social media platforms to do branding of their accomplishments and daily updates in front of the whole world to make them aware of discoveries in different domains.
Online communities not only have to attract prospects, but they are also no longer destined to attract company-consumer conversations. All digital marketers are required to do is, provide opportunities to increase conversion rates. The same thing goes for e-commerce and lead generation websites. Therefore, they utilize social media channels as conversion channels and offer tools to convert prospects into buyers. It would be a glaring question to ask what the future holds for social media marketing. It’s a perfect time to sit back and reflect on the social media landscape to know what is important for your digital marketing on social media to stay ahead of the competition.
5. Hacking Will Continue to Evolve
Growth hacking is here, and it will continue to develop further in the future.
Digital marketers are going to grab the attention of their audiences through social media channels, viral marketing, and organic ads in upcoming years and it will take growth hacking to the next level. Growth hacking is the process of identifying the most practical and efficient ways for increasing the growth of the business. It is a set of conventional and unconventional marketing strategies to enhance the growth of the firm.
All digital marketing practices particularly the most fascinating once are continuously demonstrating that there is the enormous potential of growth hacking in upcoming years. To remain at the focus of the user’s attention and to be a search engine giant digital marketers are required to alter their digital marketing strategies. Hence, it is important for marketers to open their eyes and follow the best digital marketing practices to keep ahead of the innovative curve in the field of digital marketing.
Sophistication and global acceptance of digital marketing and digital technology are on the rise. The scope of digital marketing for different businesses and brands to engage and interact with their target market is boundless. Up till now, 2017 – 18 was considered the most productive year for digital marketers. Therefore, it is the right time for companies to start incorporating digital marketing trends in their strategic planning processes for 2019. You are a few months ahead of the actual execution but getting well-prepared beforehand will give you a competitive edge over other players in the market.
Prasenjit Dutta Chowdhury, Known as a @digitalprasen is a digital marketing expert, passionate about SEO & content marketing.
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